One of the keys to any successful business is remaining focused on your customers. While this stretches from the...
One of the keys to any successful business is remaining focused on your customers. While this stretches from the actual products you sell to your bricks and mortar customer service and your digital user experience, why should it stop there? More and more smart digital marketers are shifting their...
There’s a lot of paperwork to complete when you hire new employees. The ATO have listened to you and...
There’s a lot of paperwork to complete when you hire new employees. The ATO have listened to you and developed a fillable TFN declaration form which is available on the ATO website. You no longer need to order the form and wait for it to be mailed to you. Just...
“We are all now connected by the internet, like neurons in a giant brain.” – Stephen Hawking Over the June-July period...
“We are all now connected by the internet, like neurons in a giant brain.” – Stephen Hawking Over the June-July period our consumer insights division talked to some of our leading retail CEOs and CIOs regarding their digital capability investments over the next 12 months and on average an increase to the...
Instagram’s new Snapchat inspired story telling feature lets followers view off the cuff or behind the scenes moments from...
Instagram’s new Snapchat inspired story telling feature lets followers view off the cuff or behind the scenes moments from your brand. Your ‘stories’ whether they be a photo or video have a shelf life of 24 hours and won’t taint your carefully curated Instagram feed. If you don’t use Snapchat why...
Every man and their dog seems to have an online business these days with brands abandoning bricks and mortar’s...
Every man and their dog seems to have an online business these days with brands abandoning bricks and mortar’s hefty overheads. However 4 pure play (online only) retailers have done the opposite and expanded their online offering offline. Although online retail is booming, it is still only a small percentage...
Recruiting in the retail landscape is vastly different from BI (before internet) days. When considering taking on new employees,...
Recruiting in the retail landscape is vastly different from BI (before internet) days. When considering taking on new employees, retailers must evaluate the technological capabilities of a candidate as well as their ability to deliver a great customer experience. Customer experience has extended from in-store sales service to online customer...
In today’s digitally reliant marketplace, the need to manage a business’ reputation through effective cyber security measures cannot be...
In today’s digitally reliant marketplace, the need to manage a business’ reputation through effective cyber security measures cannot be underestimated. Knowing what’s required can be the biggest challenge and benchmarking is a vital piece of the decision making puzzle. To contribute to valuable benchmarking, BDO and AusCERT have joined forces to...
First impressions are critical and this goes for employers not just employees. In the age of flexible work arrangements and...
First impressions are critical and this goes for employers not just employees. In the age of flexible work arrangements and millennials who change jobs nearly as often as they change their iPhone's, it’s important companies are making a good impression to potential candidates as they are vetting you just as...
Selling online sounds easy enough. Buy a domain, set up a website and watch the sales role in without the...
Selling online sounds easy enough. Buy a domain, set up a website and watch the sales role in without the overhead of a bricks and mortar shop. Unfortunately it’s not as easy as 3 simple steps. Before setting up shop online you must consider the following: - Products and services offerings - Omni-channel retailing -...
After browsing for an item online, have you ever noticed the stream of advertisements that come your way long...
After browsing for an item online, have you ever noticed the stream of advertisements that come your way long after you have left the website? Were they always there, or did you only just notice them? How did they know you were looking at that exact jacket online yesterday? In order to...
Online review sites can be a cause for concern for many businesses, especially SMEs. A few scathing reviews can turn...
Online review sites can be a cause for concern for many businesses, especially SMEs. A few scathing reviews can turn away potential customers, and encourage loyal ones to seek out competitors. However if handled correctly, online reviews can be a fantastic customer service tool, build brand awareness, upsell customers, and build...
Bras N’ Things have embraced social media and technology to promote their latest Body Bliss campaign with astounding results. Busting...
Bras N’ Things have embraced social media and technology to promote their latest Body Bliss campaign with astounding results. Busting sales records, CEO George Wahby said “From a product, sales and customer feedback perspective the Body Bliss by Bras N Things launch has unquestionably been one of the most successful...
One of the largest chain stores in the world has plans to roll out smaller stores in Australia. The maze...
One of the largest chain stores in the world has plans to roll out smaller stores in Australia. The maze that is IKEA is aiming to lower customers stress levels when it comes to shopping with them. Although they are not scaling back in any existing stores, the goals of growing online...
NEWSFLASH…Digital marketing is hard work! It takes time to research, it takes time to provision and it takes time...
NEWSFLASH…Digital marketing is hard work! It takes time to research, it takes time to provision and it takes time to implement new activity and when everyone is busy, more often than not, digital marketing gets shelved. But believe it or not there are quick wins you can implement today! Re-heat...
The convergence of online and in-store retailing is happening at a rapid pace. This coming together goes beyond product or...
The convergence of online and in-store retailing is happening at a rapid pace. This coming together goes beyond product or place but in expectation. A recent survey showed that 63% of Australians and 72% of New Zealanders believe the service they get in-store is more personal than online. On the other...
Omnichannel, multichannel, microsites, geotargeting, C2B and big data. Keeping up with the latest trends and buzzwords is difficult for...
Omnichannel, multichannel, microsites, geotargeting, C2B and big data. Keeping up with the latest trends and buzzwords is difficult for most small to medium retailers who often don’t have the time or resources to focus heavily on the expectations of consumers when it comes to digital. Omnichannel, to put it simply...