Shoppers are exhausted by digital ubiquity

Shoppers are becoming exhausted by digital ubiquity and are therefore beginning to seek sanctuary in physical retail stores for...

Shoppers are becoming exhausted by digital ubiquity and are therefore beginning to seek sanctuary in physical retail stores for the human to human experience that bricks and mortar provides. The ‘fittest’ retailers are able to capitalise on this consumer desire, by utilising the power of personalisation within the store experience. From...

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Empowering the next generation store associate

With customers mingling their purchases between online and in-store, the view they have when dealing with a retailer is...

With customers mingling their purchases between online and in-store, the view they have when dealing with a retailer is one of unity. They do not define their relationship based on where they purchase but rather who they purchase with. The consequences of this run deep into in-store businesses and more...

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Gadget or engagement? Integrating technology into your retail offer

Is digital technology in our shops more about the sizzle than the substance? Is investment in digital technology really...

Is digital technology in our shops more about the sizzle than the substance? Is investment in digital technology really about the brand statement than the actual facilitation of the higher sales and margin improvement?Retailers up and down our high streets are investing more than ever before in their digital...

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