3 common retail myths debunked

Many retailers believe that digital and smartphones are hindering bricks and mortar. While smartphones and tablets are significantly impacting...

Many retailers believe that digital and smartphones are hindering bricks and mortar. While smartphones and tablets are significantly impacting traditional B2C retail experiences, businesses that embrace the technology are coming out on top. Digital is no longer exclusive to large companies with big marketing budgets. Retailers of all sizes can...

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Think globally, act locally

Late last week, I had the pleasure of attending the Innovation and Investment Summit, part of the Queensland Government’s...

Late last week, I had the pleasure of attending the Innovation and Investment Summit, part of the Queensland Government’s Advance Queensland Initiative. Throughout the summit, some of the world’s best visionaries in technology and innovation came together to share their insights and empower delegates to harness innovation. Each of the visionaries...

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Finalists announced for Retail Customer Excellence Awards

Inside Retail and Association and Communications Events have announced the finalists for the inaugural Retail Customer Excellence Awards, to...

Inside Retail and Association and Communications Events have announced the finalists for the inaugural Retail Customer Excellence Awards, to be held in Melbourne in May. The awards program was launched earlier this year and is aimed at raising the profile of Australian retail businesses that place the customer at the...

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Is an interactive mirror in a fitting room truly going to engage with your target audience, creating sales and margin increase or is it simply a gadget to capture the digital buzz?

We asked this question when we recently visited fashion retailer, Mimco’s, flagship boutique on Pitt Street, Sydney. Upon entering the...

We asked this question when we recently visited fashion retailer, Mimco’s, flagship boutique on Pitt Street, Sydney. Upon entering the store, you are greeted by a 360 degree projection ring with seamless inspirational content running above the merchandise throughout. The focal point of the digital activities instore is the interactive...

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Big Insight #5 – Use digital to compete with the big guys

According to a recent survey conducted by American Express, there has never been a better time to grow your...

According to a recent survey conducted by American Express, there has never been a better time to grow your business. With the combination of accessible technologies, more options for funding and easier access to resources, the world is now a small businesses oyster. Nikki Baird, industry analyst at RSR Research...

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Message from the CEO: 19 February 2016

Over the past few weeks I’ve spoken with you about the broader national interest after spending time in Canberra,...

Over the past few weeks I’ve spoken with you about the broader national interest after spending time in Canberra, particularly issues surrounding taxation and the Budget.  This week, I’d like to focus discussions back towards the association, in order to highlight a number of opportunities we’ve launched for members...

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Big Insight #3 – Authentic Influencer Marketing

Propel your business by implementing an influencer marketing strategy with authentic real people. With more and more companies opting...

Propel your business by implementing an influencer marketing strategy with authentic real people. With more and more companies opting for customer lead storytelling, consumers are no longer solely swayed by big celebrity endorsements. Carefully selected individuals that align with your company’s values and beliefs can draw huge awareness and raise...

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The Total Event for Retail & Payments Sectors

FINALLY… there is an event that manages to bring all three events together to form Australia’s BIGGEST combined expo...

FINALLY… there is an event that manages to bring all three events together to form Australia’s BIGGEST combined expo for retail, ecommerce, payments and engagement. Clients have been crying out for ONE (total) event. Now we’ve got the recipe right! The National Retail Association is proud to support the: Total Retail &...

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Big Insight #1 – Data-backed decisions define retail’s future

While retailers grapple with offering multichannel shopping experiences, the industry’s next big hurdle emerges: data deluge. “Retail has an opportunity...

While retailers grapple with offering multichannel shopping experiences, the industry’s next big hurdle emerges: data deluge. “Retail has an opportunity to completely transform itself using data. It’s all about understanding your business and making decisions that are better,” claims 2016 NRF Big Show headlining speaker, Steve Brown from Intel. Brown’s Big...

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