Australia’s number one shopping destination ebay.com.au is forecasting Monday 3 December will see the most Aussies shopping online in 2018.
eBay estimates that more than 2.6-million people will visit ebay.com.au, with 1.8-million of those shopping on mobile devices. Throughout the day there will be 4 gifts purchased every second, with 2 of those on mobile.
Site-wide shopping is predicted to peak between 8.30pm to 8.45pm, while the busiest time for mobile shopping will be 9pm to 9.15pm. The trend of desktop buying during the evening on Australia’s Busiest Online Shopping Day is well and truly over, with desktop sales predicted to peak between 2pm and 3pm on the day.
Head of Retail Insights for eBay Australia & New Zealand, Gavin Dennis said, “Aussies are getting a head start on Christmas and this year, the Busiest Online Shopping Day is a full week earlier than the past few years. We’re seeing people taking advantage of great deals throughout November and early December to take some of the stress out of the Christmas period.” “Electronics, health and beauty, toys and jewellery will be the most popular items; this year we’re also expecting to see even more buying Apple products, with a purchase every 48 seconds,” Dennis added.
eBay predicts there will be a toy sold every 3 seconds, a bottle of alcohol every 42 seconds and
an iPhone every 90 seconds. Aussie shoppers will continue to support our home-grown businesses, with more than half of all purchases (55 per cent) set to be from eBay’s 40,000 strong network of Australian sellers.
eBay is predicting that similar to 2017, outer metropolitan and regional areas will be the most active across the day, with the top postcodes predicted to be Werribee (VIC), Liverpool (NSW), Mackay (QLD) and Toowoomba (QLD). However, breaking the trend, this year the Sydney CBD is likely to be the second most active postcode, coming in behind Werribee (full list below).
“When you take into account the growth of our Click and Collect network, as well as free delivery and returns with an eBay Plus shopping membership, it’s no surprise that people in central Sydney will be taking some time during the workday to make a start on Christmas shopping,” Dennis said.