Retailers are investing more than ever before in their digital retail offer, but do they truly consider the reason...
Retailers are investing more than ever before in their digital retail offer, but do they truly consider the reason for bringing digital aspects into their store, or are they simply following the trend? So, as a small retailer how do you compete? Last month in collaboration with our partner’s at Retail...
It is projected that over the next 40 years, the proportion of the population over 65 years will almost...
It is projected that over the next 40 years, the proportion of the population over 65 years will almost double to around 25 per cent. At the same time, growth in the population of traditional workforce age is expected to slow to almost zero. With growth in the number of...
Our ability to track our consumers every move is an important advantage of ecommerce. With publicly available analytics tools such...
Our ability to track our consumers every move is an important advantage of ecommerce. With publicly available analytics tools such as Google Analytics combined with insights available from each social platform (thanks to the recent announcement regarding Instagram), wordpress analytics and many more, we have never had so much information...
Innovation is exciting and with new technologies, social platforms and data analysis tools popping up each week it’s easy...
Innovation is exciting and with new technologies, social platforms and data analysis tools popping up each week it’s easy to get ahead of ourselves. Don’t be too quick to erase ‘old school’ disciplines such as customer service and merchandise planning from your business plan. Without implementation plans in place, the many...
It is a known fact that having a social presence on platforms such as Facebook, Twitter and LinkedIn help...
It is a known fact that having a social presence on platforms such as Facebook, Twitter and LinkedIn help your business deliver better customer service, build brand awareness and a loyal customer base and drives traffic to your website. So why are many businesses dismissing Pinterest as an integral part...
Business doesn’t stop on 30 June. There are no grace periods for getting some well-earned shut eye as the...
Business doesn’t stop on 30 June. There are no grace periods for getting some well-earned shut eye as the doors open back up and the online orders keep rolling in. Most businesses have tunnel vision at this tough time of year, however it’s important to keep the future in the...
Mining boom wind downs and a strong real estate market have attributed to retailers forging ahead in the BRW...
Mining boom wind downs and a strong real estate market have attributed to retailers forging ahead in the BRW Rich 200 list, a list of Australia’s two hundred wealthiest individuals and families ranked by personal wealth. Released by The Australian Financial Review, this list provides an insight into the activities...
The Fair Work Commission came to a full decision yesterday to increase the National Minimum Wage and Award based...
The Fair Work Commission came to a full decision yesterday to increase the National Minimum Wage and Award based wages by 2.4 percent from 1 July 2016. The uniform percentage increase will particularly benefit female workers as at the higher award classification levels women are often more likely than...
Language in the workplace, especially between colleagues and team members, performs an important role in determining what is acceptable...
Language in the workplace, especially between colleagues and team members, performs an important role in determining what is acceptable behaviour, and ultimately, what the broader workplace environment looks like. In many workplaces, it is unfortunate that condescending and patronising language can be an all-too-frequent occurrence. In many instances, a capable and...
There are only a few weeks remaining before small businesses must change the way they make their super contributions....
There are only a few weeks remaining before small businesses must change the way they make their super contributions. Employers with 19 staff or less will need to be “Superstream” ready by the 30 June 2016 deadline. In order for employers to be compliant with Superstream standards, they will need...
Workplace stress is a major risk factor for anxiety and depression. Most jobs have some degree of stress, and...
Workplace stress is a major risk factor for anxiety and depression. Most jobs have some degree of stress, and this is often beyond our control – we can't always set our own workloads and deadlines, or change the workplace culture. However, there are some strategies everyone can adopt to manage...
The Co-op has introduced a buy now, pay later digital instalment payment option to its customers. Customers are demanding more...
The Co-op has introduced a buy now, pay later digital instalment payment option to its customers. Customers are demanding more flexible shopping and purchasing options, and The Co-op aims to solve budgeting issues, retain more customers and improve overall customer satisfaction by offering the new payment plan. Customers can choose buy...
Who runs the world? As Beyoncé postulates – girls. We have seen strong women rise to the top of...
Who runs the world? As Beyoncé postulates – girls. We have seen strong women rise to the top of their field, be they the arts, business or politics. The benefit of this go beyond equity and social justice – research from La Trobe University found a positive link between...
The spotlight is shining bright on fashion but for all the wrong reasons with a consistent flow of reports...
The spotlight is shining bright on fashion but for all the wrong reasons with a consistent flow of reports over the past 6 months of clothing companies failing to pay their overseas manufacturing workers enough to meet their basic needs, with a handful of companies accused of slave labour. Increased...
What if shopping as you know it was to change and give you more options than ever before? That’s the...
What if shopping as you know it was to change and give you more options than ever before? That’s the questions Myer and eBay is posing to shoppers around Australia. Together they have created Shopticals, a virtual reality shopping department store experience. In a world first, customers can shop in the...
Think that content marketing and copywriting are one in the same?Think again. Although content and copy should be developed...
Think that content marketing and copywriting are one in the same?Think again. Although content and copy should be developed together, most businesses do not have a dedicated copywriter. While it’s fantastic to have a content plan in place, if your copy isn’t up to scratch, your site will lack...