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It is a known fact that having a social presence on platforms such as Facebook, Twitter and LinkedIn help your business deliver better customer service, build brand awareness and a loyal customer base and drives traffic to your website.

So why are many businesses dismissing Pinterest as an integral part of their marketing plan?

If you are on Instagram and Facebook, you most likely have the content produced and ready to post on Pinterest. Businesses can get more mileage from the same content with minimal effort using tools like the Pin It Button Chrome extension as seen below.

Pinterest Chrome

The platform converts more browsers into buyers than other social platforms, especially for retail businesses, meaning the impact on the purchasing process of your customers could be substantial to your bottom line.

Shopify recently partnered with Pinterest to gather data about use of the platform as it relates to commerce and have developed a handy infographic to explain their findings.

Read the article and view the infographic here.