Recycling is still seen as the most impactful everyday behaviour consumers can do to help the environment. The Australian Packaging Covenant Organisation (APCO) has released the ARL Consumer Insights Report, and in fantastic news, awareness of the label continues to grow, and three-quarters of consumers are asking to see the ARL on all packaging.
For the first time, APCO has also cast its net wider to assess and compare New Zealand’s attitudes to packaging sustainability – with positive results.
The ARL is on more than 300,000 SKU’s and continuing to grow. Product packaging is the most common source of recycling information, followed by bin signage and the internet. Prominent on-pack labelling continues to present the best channel for businesses to help their customers recycle packaging correctly.
You can read the insights report here. To get the ARL on the pack, please contact the National Retail Association’s ARL hotline on 1800 571 146 or join our free, online sessions held each week, by registering here.