The one metric you look at but shouldn’t
As a standalone metric, without any context, Ecommerce Conversion Rate means very little. Yet it’s probably the one metric...
As a standalone metric, without any context, Ecommerce Conversion Rate means very little. Yet it’s probably the one metric every Ecommerce manager looks at, analyses, reports on and potentially even loses sleep over! Let’s take a look at a hypothetical example. Consider 100 people came to your site but only one...