The humble Ugg’s makeover
Gold Coast based Ugg brand plans to dominate the Chinese market with upmarket, quality handmade boots. Acknowledging the crowded, mass...
Gold Coast based Ugg brand plans to dominate the Chinese market with upmarket, quality handmade boots. Acknowledging the crowded, mass manufactured boot market, Managing Director of Burlee, Richard Friedrichs, saw an opportunity to create a global brand built from quality craftsmanship and innovation. “We are a bespoke, quality product,” he says....