Author: Amy Roche While customer journey mapping and experience are all the rage at the moment, the real force...
Author: Amy Roche While customer journey mapping and experience are all the rage at the moment, the real force multiplier for brick and mortar stores comes from tapping into our own emotional and human needs – or Humanics. Humanics is about identifying deep emotional, values and human needs – not...
RainCheck is a platform that transcends the digital and physical worlds for retail shopping. It allows people to save items...
RainCheck is a platform that transcends the digital and physical worlds for retail shopping. It allows people to save items they discover online and request availability from store associates nearby, creating an on-demand shopping experience. With 90% of people discovering and researching new products online, 90% of transactions in retail still...
A number of major sporting events have been in the headlines recently, from the Jeff Horn vs Manny Pacquiao...
A number of major sporting events have been in the headlines recently, from the Jeff Horn vs Manny Pacquiao boxing match, to the State of Origin Series and English Premier League side Arsenal are currently touring Australia. In the coming months we will have the NRL and AFL Finals, the...
by Matt Forman, Traffika One of the biggest strengths of digital marketing is the ability to speak directly to your target...
by Matt Forman, Traffika One of the biggest strengths of digital marketing is the ability to speak directly to your target audience. In a world where we see literally hundreds of ads every day the ability to tailor our messaging to speak to the right audience at the right time is...
Earlier this month Myer announced its financial results for the 53 weeks to 30 July 2016, marking the first...
Earlier this month Myer announced its financial results for the 53 weeks to 30 July 2016, marking the first year of the New Myer strategy. Like many other ‘fit’ retail strategies today, the ‘New Myer’ strategy, aims to be truly ‘customer centric’, but what does this really mean? Customer centricity has...
There are only two answers to that question – yes and no. For those businesses who are believers, the...
There are only two answers to that question – yes and no. For those businesses who are believers, the reasons they believe are driven by two critical business growth outcomes: More spend by members vs non members (up to 40% more) PLUS More visits by members vs non members (up...
Generally speaking, retaining customers is always significantly cheaper than acquiring new ones. Marketing costs, advertising, time spent with sales staff...
Generally speaking, retaining customers is always significantly cheaper than acquiring new ones. Marketing costs, advertising, time spent with sales staff and third party expenses all add up. Surprisingly nearly 50% of businesses focuses on attracting new customers vs. retaining existing customers. The customer experience in the retail industry is vitally important...
While you might not have thought it, considering the rise of e-commerce, the future for in store retail is...
While you might not have thought it, considering the rise of e-commerce, the future for in store retail is looking brighter than ever. Retailers who manage to harness the power of big data are now able to create custom, curated journeys for their customers – maximising personalisation and flow...
One rule of business is that you need to be where your audience is looking for you and these...
One rule of business is that you need to be where your audience is looking for you and these days that’s on their mobile on Google Maps. We are a generation of convenience too, so if your audience can’t find you easily they’ll just go elsewhere. Recently this hit home when...
Nominations are open for the National Retail Association’s (NRA) Rewards for Excellence 2016. Rewards for Excellence aims to acknowledge and...
Nominations are open for the National Retail Association’s (NRA) Rewards for Excellence 2016. Rewards for Excellence aims to acknowledge and reward individuals and businesses in the retail sector that are thought leaders in their field, whilst promoting the diversity of viable career opportunities in an ever evolving industry. The NRA recently...