Go to market strategies and product testing have changed dramatically in the past few years. ‘Fail fast’ is the go to mantra for tech companies and startups, but how does retail compare?

Industry leaders are investing in research and development, new tech and roles like customer experience designers. Testing is often done with small groups before taking on the real world, however some companies are angling towards the video game style of beta testing. Sending a product to marketing usually not fully completed.

In Shanghai, a new concept was launched in September 2015 which is giving retailers more data and insights than ever before. The Explorium provides the Chinese market with futuristic retail concepts and allows retailers to observe how consumers interact with their new products or technologies.

Read more about The Explorium here.