Course description

This workshop teaches retail staff how to prepare, produce and maintain merchandise displays in accordance with visual merchandising requirements. The first impression a customer gets when they enter the store is very important, knowing how to maximise the visual appeal of your products according to your target market is invaluable. Do they prefer bright, well-lit displays, or cosier, more intimate settings? Which products should appear at the front, and which at the back of the store? Visual merchandising is a key factor heavily influencing customers’ purchasing decisions and should be an integral part of any business’s marketing plan.

All of our business development short courses (not including legal compliance courses) can be delivered flexibly to suit your needs. This includes face-to-face, 100% online or a blended delivery of both. We also understand the pressures and struggles of the daily grind which makes training during normal work hours (9am-5pm) not always possible. This is why we can also do evenings, early mornings or even weekends. Simply contact one of our team members to work out the most optimal time for you.

Key Learnings

Visual merchandising (what it is, target market, purpose and expectations)

Display elements (symmetry, asymmetrical displays, height, size, focus etc.)

Colour blocking and visual elements

Planning, preparation and maintenance

Ticketing, labelling and outposting

Accredited or non-accredited: which is right for you?

As a nationally Registered Training Organisation (RTO Code 0712), the NRA Retail Institute delivers both accredited and non-accredited training across Australia. But what is the difference? What does it really mean for you? And which one is right for you?

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