Brand owners and their supply chain are actively working towards ambitious national packaging targets.

The NRA calls on all levels of government to support evidence-based programs which are developing world-leading change and a new circular economy for Australia.

We call on government to prevent less-informed, local legislation from contradicting or halting this positive progress.

  • 2025 National Packaging Targets

    In 2018, Australia established the ambitious 2025 National Packaging Targets.

    The Targets create a new sustainable pathway for the way we manage packaging in Australia.

    The four Targets are:

    • 100% of packaging being reusable, recyclable or compostable by 2025
    • 70% of plastic packaging being recycled or composted by 2025
    • 50% of average recycled content included in packaging by 2025
    • The phase out of problematic and unnecessary single-use plastic packaging by 2025.

    The National Packaging Targets apply to all packaging that is made, used and sold in Australia.

    The Australian Packaging Covenant Organisation (APCO) is charged with delivering the industry-led targets.

    National Packaging Targets >


  • Sustainable Packaging Guidelines

    The Sustainable Packaging Guidelines (SPGs) is a comprehensive, publicly available resource used to assist in the sustainable design and manufacture of packaging in Australia.

    The purpose of the SPGs is to assist Australian organisations to integrate the following ten Sustainable Packaging Principles into their operations. These Principles have been designed to optimise outcomes for packaging functionality and sustainability, and to help collectively deliver Australia’s 2025 National Packaging Targets.

    Explore the SPGs >

  • Australasian Recycling Label (ARL)

    The ARL is an on-pack label that provides easy-to-understand instructions about how to correctly dispose of a product’s packaging. The evidence-based label clearly identifies if an item of packaging belongs in the general waste bin or the recycling bin, or if it can be recycled, provided the customer follows a simple instruction. It also provides specific instructions for all parts of the packaging, such as a jar and lid.

    Packaging must be assessed through PREP – an evidence-based online tool. When determining recyclability, PREP assesses if packaging can be collected, sorted, reprocessed, and ultimately reused in manufacturing or made into another item, across the majority of communities in Australia and New Zealand.

    A recent survey showed:

    • 64% of customers want more information about what can and can’t be recycled. 
    • 65% of customers consider brands and product producers as responsible for providing accurate packaging recycling information. 
    • 72% of customers want the ARL to be on all packaging, even if just tells them it is not recyclable (preventing contamination).

    Watch a video explainer >

    Learn how to get the ARL on your packaging >



    Four peak bodies have partnered to develop a SME ARL Program in 2022 to simplify information and help thousands of small and medium brands get the ARL on their existing packaging. Proudly supported by the National Retail Association (NRA), Australian Packaging Covenant Organisation (APCO), Australian Institute of Packaging (AIP), the Australian Food & Grocery Council (AFGC) and the Australian Government.

    Contact the NRA team to find out more:


  • Australian Packaging Covenant Organisation (APCO)

    The Australian Packaging Covenant Organisation (APCO) works with government and businesses to reduce the environmental impact of packaging in Australia.

    A co-regulatory arrangement establishes APCO and the obligations for businesses to manage their packaging waste in a sustainable way.

    By becoming a member of APCO, businesses receive guidance on how to improve the sustainability of their packaging. They also agree to shared commitments and responsibilities to reduce the environmental impact of their packaging.

    APCO has over 2,000 Australian business members from across the packaging supply chain, ranging from large multinational corporations to small local businesses.

    They also undertake extensive research with universities and specialists, to ensure businesses, governments and consumers have access to the most contemporary evidence in the world.

    Explore the APCO portal >


Sustainability Resources & Submissions

See All Resources

What we do

The National Retail Association Policy Team exists to help retail businesses succeed and grow within an ever-changing regulatory environment.

Our team works with a wide range of industry stakeholders – retailers, government, law enforcement, regulatory bodies, shopping centres, community groups, supporting associations and many more – to develop industry-wide policy platforms or positions on issues of importance to the Australian retail sector.

We work with all retailers across the retail and foodservice industry – regardless of size, category or business model – from the largest department chains to family-run pizza shops. Similar issues affect all retailers every day – such as retail crime, product safety and environmental legislation – and we all benefit from sharing intelligence and real-world experience.

We work actively with governments at international, federal, state and local levels to ensure the interests and needs of the Australian retail and services sectors are protected and promoted. Rather than running from inevitable regulatory change, we provide a bridge between retailers and government – facilitating the exchange of ideas and information which ultimately leads to more informed, commercially-aware outcomes for all parties.

We place real-world insight above all else, so we actively engage with retailers in stores, strip precincts and shopping centres.

We tackle the issues you can’t tackle alone.

Contact the Policy team

Engaging Real Retailers