The beginning of a new year is a great time to forecast your major retail events and make a head start on preparing for success.
2023 is coming stacked with retail events and opportunities so we’ve done the hard work for you and collated all key events and sales so you can start planning.
Planning is more than just the sales that you can generate, but looking ahead to staffing, inventory, and marketing campaigns.
Bookmark these key retail dates in your retail diary and be ahead of the game!Download the Calendar
- 22 JAN – Lunar New Year
- 26 JAN – Australia Day
- 14 FEB – Valentine’s Day
- 6 MAR – Labour Day (WA)
- 8 MAR – International Women’s Day
- 13 MAR – Labour Day (TAS & VC)
- 16-19 MAR – AfterPay Day
- 17 MAR – St. Patrick’s Day
- 7-10 APR – Easter Weekend
- 25 APR – Anzac Day
- 1 MAY – May Day (NT & QLD)
- 14 MAY – Mother’s Day
- 15-19 MAY – Australian Fashion Week
- 12 JUN – King’s Birthday
- 30 JUN – End of Financial Year
- 1 – 31 JUL – Christmas in July
- 1 – 31 JUL – Plastic Free July
- 9 SEP – Father’s Day
- 2 OCT – Labour Day (ACT, NSW & SA)
- 31 OCT – Halloween
- 11 NOV – Singles Day
- 24 NOV – Black Friday
- 27 NOV – Cyber Monday
- 25 DEC – Christmas Day
- 26 DEC – Boxing Day
Australian retail sales and events offer retailers massive brand-building and sales opportunities. As a retailer, focus on what success you saw in last year’s events and measure what did not hit the mark on your budgets or reel customers in. Think now about what you can do to make this year more successful and fresh.
Ensure you are bulked up with all inventory, lock in extra staff to cover the shifts in the lead-up to the event, and, take on marketing initiatives, including a robust customer engagement strategy! By doing this, you are developing deep, loyal relationships with customers and improving your brand, which will be key to growing your business and retail events year on year.