Digital in Retail | NRA

Bricks and mortar stores have entered the era of digital, however it’s not all doom and gloom for retailers who believe physical store fronts are still key to the shopping experience.

A report from brand intelligence firm L2 suggests that 72% of shoppers consider the bricks and mortar experience most important when making a purchase.

Retailers should not think of technology and tradition as one or the other. Immersive retail experiences draw customers from around the world to stores such as the flagship Ralph Lauren store in New York or the global flagship Hunter store in Japan.

Click here to see how tops brands are creating unforgettable customer experiences and how you can create your own immersive retail experience.