Path to Purchase

Understanding your customers’ journey to purchase isn’t always an easy process.

As a retailer you are likely using multiple marketing channels to reach your customer and push your product. So how do you know which channels to push and when?

Is there any point to paid search or email marketing?

At what stage does your target market respond to referral marketing and are your social posts barking up the wrong tree?

Google has developed a useful tool to discover when you need to be targeting your customers and where.

By analysing millions of consumer interactions through Google Analytics, you can easily determine how different channels affect online purchasing for your industry, business size and region.

Click here to use the path to purchase tool.

Jessie Janson, Marketing Manager.