Tomorrow’s Black Friday sales may be the spark Australian businesses desperately need after a flat year of sales, the National Retail Association has predicted.

The increasingly popular Black Friday and Cyber Monday sales event is expected to generate some $6.3 billion in sales over the next four days – around 10 per cent of the total festive season spend.

National Retail Association Director Rob Godwin said retailers are churning out some of the biggest discounts seen industry-wide for the increasingly popular shopping event.

“Retailers are ramping up their discount offerings in the leadup to Black Friday and Cyber Monday to make up for an underwhelming year of sales,” Mr Godwin said.

“Savvy shoppers want to get their holiday shopping done before December, and retailers across Australia have taken notice, having brought forward their discounting strategies in the face of flat festive season sales.

“Black Friday will be a get-set-go event for retailers struggling to make it to Christmas season, pushing out an unbelievable number of deals to get consumers through the door,” he said.

The National Retail Association saw consumer confidence slightly increase before it was knocked-back by the latest interest rate hike. Much like retailers, shoppers are hoping Black Friday deals will be enough to get them through Christmas.

“Expect shoppers’ attention to be pulled in a hundred different directions. If there was ever a time to fearlessly spend, this year’s Black Friday and Cyber Monday event would be it,” he said.

“The good news is the Black Friday and Cyber Monday sales could be the clean slate retailers are vying for so they can get through to next year’s quieter beginnings.

“As anticipation for the premier shopping event grows, Black Friday and Cyber Monday are shaping up to be an early Christmas gift for Australian retailers and shoppers alike.”

Projected Black Friday/Cyber Monday* sales 2023

NSW Vic Qld SA WA Tas NT ACT Total
$1.99 bn $1.63 bn $1.28 bn $400 m  $692 m  $124 m  $51 m  $115 m  $6.28bn 


The National Retail Association represents more than 60,000 stores across Australia. It has been serving businesses in the retail and fast-food sectors for close to 100 years.

For more information, contact the National Retail Association media unit on 0467 792 013.