Winemakers are the latest retailers to target the booming Chinese market, where Australian products are actively sort after.

With the help of Alibaba and the platform, 10 Australian brands from eight regions will soon be offering their products through A further 20 brands are expected to be listed in the coming months.

The store will be supported by the inaugural Tmall 9.9 Global Wine and Spirits Festival, an online event aimed at introducing global wine and spirit brands to Chinese consumers.

“The opening of the store is a landmark moment that builds on a year of strong growth for Australian wine in the Chinese export market,” said Andreas Clark, CEO of Wine Australia. “It opens up another commercial opportunity for Australian wineries to tap into China’s growing appreciation for our fine wines.”

To read more about the launch of Alibaba’s wine store, click here.